Abstract: The paper shows that, in consumer search markets, discriminatory trade promotions create more profits for manufacturers than uniform pricing.
Institute for Operations Research and the Management Sciences (INFORMS)
Date de publication
2023-03-01
Publié dans
Marketing Science
Volume
42
Numéro
2
Pages
401 - 422
Langue
Anglais
Note
The views expressed in this paper are solely those of the authors and may differ from official Bank of Canada views. No responsibility for them should be attributed to the Bank.
Référence de la publication
Janssen, M. and E. Reshidi. 2023. "Discriminatory Trade Promotions in Consumer Search Markets." Marketing Science 42 No. 2. https://doi.org/10.1287/mksc.2022.1380.
