Abstract: The paper shows that, in consumer search markets, discriminatory trade promotions create more profits for manufacturers than uniform pricing.
Title
Discriminatory Trade Promotions in Consumer Search Markets
Institute for Operations Research and the Management Sciences (INFORMS)
Date
2023-03-01
Published in
Marketing Science
Volume
42
Issue
2
Pages
401 - 422
Language
English
Note
The views expressed in this paper are solely those of the authors and may differ from official Bank of Canada views. No responsibility for them should be attributed to the Bank.
Publication Citation
Janssen, M. and E. Reshidi. 2023. "Discriminatory Trade Promotions in Consumer Search Markets." Marketing Science 42 No. 2. https://doi.org/10.1287/mksc.2022.1380.
